In the highly competitive mobile accessory industry, Dekey constantly seeks new directions to expand its product ecosystem while delivering sustainable value to customers. Although already successful with its technology accessory brand, Dekey envisions something greater: building a multi-sector vision with products that are practical, unique, and environmentally friendly.

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Currently, Dekey Vietnam has established a distribution network covering more than 40 provinces and cities across the country, with over 480 dealers and member stores. This presence ensures rapid product delivery to consumers while affirming Dekey's position in the technology accessory and consumer markets.

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Dekey continues to expand its distribution system, aiming to deepen its reach into rural markets while strengthening its presence in bustling urban areas. This approach creates exceptional growth potential, making Dekey a reliable partner for both domestic and international brands.

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Recognizing a New Opportunity in the Green Transition
Amid a growing consumer focus on health and the environment, Dekey has identified a strong demand for green products—particularly in household cleaning. However, finding a brand that meets both quality standards and sustainable values is no easy task.

After extensive market surveys and customer behavior research, Lá Mây emerged as a promising candidate. With its philosophy of green living, safe natural cleaning products, and biodegradable formulas, Lá Mây quickly captured the attention of Dekey's founders.

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An Opportunity for Lá Mây
Dekey first discovered Lá Mây through positive consumer feedback on products such as perilla dishwashing liquid, multi-purpose cleaners, and other natural cleaning solutions. Stories of Lá Mây’s natural ingredients, modern fermentation processes, and commitment to environmental protection left a strong impression on Dekey’s leadership.

Beyond this, Lá Mây was honored to provide Dekey with the opportunity to experience the products firsthand. From the initial trials, Dekey Vietnam’s leaders were impressed by the difference: the products not only cleaned effectively but also provided a sense of safety, with no harsh chemical odors, and were particularly health-friendly.

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A Strategic Choice to Collaborate
After a deeper exploration, Dekey chose Lá Mây as a strategic partner in its journey to expand into the organic consumer goods market. This decision was based not only on product quality but also on trust in the brand values that Lá Mây represents:

• Genuine Value: Lá Mây delivers products that are effective, high-quality, and safe.

• Market Potential: There is growing customer demand for safe cleaning solutions for homes and the environment.

• Shared Vision: Dekey and Lá Mây share a core value—continuous innovation to create better products and build strong community values.

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A Promising Partnership
The collaboration between Dekey and Lá Mây goes beyond product distribution, paving the way for new opportunities for both brands. With Dekey’s expertise in supply chain management and market access, Lá Mây’s products have reached a broader range of customers, from households to businesses nationwide and internationally.

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Lá Mây believes this partnership is not merely a business relationship but a shared journey where both brands grow together, creating real benefits to meet customer needs. Through this partnership, Dekey not only reinforces its position in the technology accessory industry but also builds a fresh, diverse, and more connected image. It also helps Lá Mây reach customers who share the same ideals about changing consumption habits.

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Continuing the Journey
Dekey believes that choosing Lá Mây is the right step, not only to meet market demands but also to contribute to the shift in consumer mindset that society is moving toward. For Dekey, partnering with Lá Mây is not just collaboration but a solution to spread value—where every customer can join the journey of protecting their health and their family.

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This journey has only just begun, but both Dekey and Lá Mây are ready to go further together.